Genesis of THE BRAND GAME stems from a Leader who approached Workplace Dynamics, due to the challenges that came along with the recruitment of young brand managers for a marketing department that was growing in tandem with the organizational goals. 

Challenges while managing a young, inexperienced team: 

1. Carving out dedicated time to train them 
2. Individualized approach for new members coming from different backgrounds, experiences, skill sets and motivations. 
3. Covering all integral aspects of Pharma Brand Management rather than making them experts in a few aspects 
4. Unclear on which member is future-ready for more responsibility

Characteristics of a Young Brand Managers 

1. Curious about the Pharma Sales & Marketing World
2. Unaddressed questions
3. Overwhelmed by the transition from a grade-based college environment to a dynamic Corporate setup or from a field experience into the product management
4. Focused on a Task-based approach
5. Can be blindsided by operational work and loose the grip on dedicated fieldwork hours
6. Unprepared while navigating meetings with different kinds of stakeholders

The Brand Game 

1. Integrates young brand managers into Pharma Marketing (PMT with less than 2 years experience)
2. TBG is a 3-6-9 month intensive, well-integrated learning workshop. The duration is based on the approach adopted for the teams based on their experience and need of the organization. 
3. Minimum of 6 to 9 modules are curated to support your marketing teams and put concepts to practice. 

Get in Touch with Us

Mail us at connect@workplacedynamics.in to get in touch.

Schedule an Introduction call to learn more about the modules covered in TBG and the structured evaluation process.