Our Principal Consultants

Shirish Phatak

Shirish Phatak

Strategic Marketing Professional
Medical Devices, Pharmaceuticals

Take a Quiz

Passionate about commercialising new technologies, therapies, brands


Shirish has close to 25 years of experience in medical device and pharmaceutical industries in the field of Strategic Marketing, Brand management and market development. He is passionate about  commercialising new technologies / businesses, and has worked closely with global teams for strategic projects, new launches, and for marketing programmes.

Shirish has managed premium brands in pharmaceuticals and medical devices, taking those to category leadership and industry leadership positions

He brings with him a considerable experience in strategic planning

Shirish has led and mentored marketing teams, and multi–functional teams for executing business transformation projects

His work spans across some of the leading Indian and global MNCs in pharmaceuticals and medical devices, including Cipla, GSK, and Medtronic

Key Roles:

  • Spearheading marketing function for multiple business verticals
  • Leading a diverse team to plan and execute business model innovation programme
  • Championing the launch of new therapies in the Indian subcontinent

Academic Credentials/Professional Trainings

  • Post graduate diploma in Marketing – Finance, subsequent to a post graduation in pharmaceutical sciences
  • Professional trainings in Blue Ocean Strategy, Patient Access Acceleration, Value Based Pricing and Strategic Marketing