Genesis of THE BRAND GAME stems from a Leader who approached Workplace Dynamics, due to the challenges that came along with the recruitment of young brand managers for his marketing department that was growing in tandem with the organizational goals. He had recruited many young marketing professionals into the team and was wondering how he would get them up to speed. 

Challenges many managers go through while managing young, inexperienced team: 

1. Balance hands-on training and grooming these young marketers with their on-going workload
2. Individualized approach for new members coming from different backgrounds, experiences, skill sets and motivations. 
3. Covering all integral aspects of Pharma Brand Management rather than making them expert in few aspects 
4. Unclear or lack of time in assessing which member could future ready for more responsibility

Characteristics of a Young Brand Managers 

1. Curious about the Pharma Sales & Marketing World
2. Unaddressed questions
3. Overwhelmed by the transition from a grade-based college environment to a dynamic corporate setup or from a field experience into the product management
4. Focused on a task-based approach
5. Can be blindsided by operational work and loose the grip on dedicated fieldwork hours
6. Unprepared while navigating meetings with different kinds of stakeholders

The Brand Game (TBG)

1. The Brand Game (TBG) is a hands-on, immersive learning experience designed to mold young brand managers into future brand champions in Pharma Marketing. 
2. TBG offers tailored modules and practical application of Pharma marketing skills, to prepare for every challenge. 
3. It ensures young brand managers gain the essential professional skills needed to thrive without consuming the valuable time of reporting managers. 
4. Integrates young brand managers into Pharma Marketing (PMT with less than 2 years experience)
5. TBG is a 3-6-9 month intensive, well-integrated learning workshop. The duration is based on the approach adopted for the teams based on their experience and need of the organization. 
6. Minimum of 6 to 9 modules are curated to support your marketing teams and put concepts to practice.