Introduction: Want to future-proof your pharma marketing strategy? Start here. Annual planning in pharma marketing is a complex process. You need to e...

Introduction: Pharma marketing is more than strategy. It’s about mastering the details. In an industry as regulated and competitive as pharma, it’...

Introduction: Whether you’re closing a business deal, discussing a salary increase, or resolving conflicts, negotiation is a skill that touches almo...

Introduction: In a fast-paced market, growth hinges on a company’s ability to evolve and innovate. New product launches serve as a major growth leve...

Introduction: Every product goes through a life cycle, from launch to growth, maturity, and eventual decline. Managing each phase strategically is ess...

Introduction Struggling portfolio? There’s a proven way to fix it. In the pharma industry, managing a portfolio of products is no easy task. Sometim...

...

When I am lost at sea… You are my True North!  A brand or a portfolio may come across a series of months or years when it seems lost in the sea of ...