Blogs
The Advanced Marketing (TAM): Planning the Future of Pharma Marketing
Introduction: Want to future-proof your pharma marketing strategy? Start here. Annual planning in pharma marketing is a complex process. You need to evaluate what worked in the past, understand current market trends, and project what your brand needs for future growth. Without a clear structure, it’s easy for planning sessions to become chaotic, leaving you […]
Pharma Marketing Decoded: Going Deep into Pharma Marketing Essentials
Introduction: Pharma marketing is more than strategy. It’s about mastering the details. In an industry as regulated and competitive as pharma, it’s not enough to have a broad marketing strategy. You need to understand the complexities of product lifecycles, data analysis, brand planning, and stakeholder communication. Without a strong grasp of these fundamentals, even the […]
Pharma Sales Decoded: Mastering the Art of Pharma Sales Leadership
Introduction: Pharma sales are complex, but mastering them doesn’t have to be. Managing a pharma sales team is not a simple task. You’re juggling market trends, product launches, regulatory requirements, and team performance—all while trying to hit targets. The challenges are endless, and even the best sales managers can find themselves overwhelmed. But what if […]
Negotiation Skills – A Must-Have in Your Armoury
Introduction: Whether you’re closing a business deal, discussing a salary increase, or resolving conflicts, negotiation is a skill that touches almost every aspect of personal and professional life. Effective negotiators can secure better outcomes, foster strong relationships, and find solutions that benefit all parties. Negotiation isn’t just about getting what you want—it’s about understanding the […]
Managing Talent in Your Organization: Building a Future-Ready Workforce
Introduction: Talent is the lifeblood of any organization. In an era of rapid technological change and increasing competition, managing talent effectively isn’t just an HR priority—it’s a business imperative. Organizations that excel at attracting, retaining, and developing their workforce create a foundation for sustained growth and adaptability. Managing talent goes beyond hiring the right people. […]
New Product Launches: An Important Growth Lever for Business Success
Introduction: In a fast-paced market, growth hinges on a company’s ability to evolve and innovate. New product launches serve as a major growth lever, helping companies expand their reach, engage new customers, and strengthen their brand. But achieving launch success isn’t easy—it requires strategic planning and flawless execution to ensure products meet market needs. In […]
Managing Product Life Cycles Optimally: Strategies for Sustained Growth and Profitability
Introduction: Every product goes through a life cycle, from launch to growth, maturity, and eventual decline. Managing each phase strategically is essential to maximize value, extend product longevity, and ensure profitability. Optimal life cycle management requires a proactive approach—anticipating market shifts, adapting to consumer needs, assessing competitor responses and actions, and aligning product strategies with […]
High-Performance Team Management: Building and Sustaining Peak Performance
Introduction: High-performance teams are a competitive advantage in today’s fast-paced business environment. But building such a team requires more than individual skills—it calls for strong leadership, clear goals, and a supportive culture. High-performance team management is about fostering collaboration, accountability, and a shared vision, allowing each member to contribute their best. Let’s explore the principles […]
Team Coaching as a Powerful Tool: Unlocking Potential and Driving Success
Introduction: In high-performing organizations, effective teamwork is essential. But developing cohesive, resilient teams requires more than just skills or talent—it requires a supportive, growth-oriented environment. Team coaching has become a powerful tool for fostering trust, improving collaboration, and enhancing team performance. It’s an approach that focuses on the team as a whole, encouraging members to […]
Competency-Based Assessment and Development: The Key to Building a High-Performing Workforce
Introduction: In a competitive landscape, organizations need more than a skilled workforce—they need a high-performing one. Competency-based assessment and development is a targeted approach that focuses on developing specific skills and behaviours aligned with organizational goals. By emphasizing competencies that matter most to each role, companies can enhance workforce performance, align employee growth with business […]
The Portfolio Masters (TPM): Elevating Your Pharma Portfolio
Introduction Struggling portfolio? There’s a proven way to fix it. In the pharma industry, managing a portfolio of products is no easy task. Sometimes, no matter how much effort you put into marketing and strategy, a portfolio just doesn’t perform the way you expect. The reasons vary—branding issues, ineffective communication, poor field execution, or operational […]
ProGM: Empowering Pharma Leaders to Excel as General Managers
Introduction: Pharma leadership is evolving. Are you evolving along with it? The skills that made you a strong Marketing head or National Sales Manager might not be enough to lead as a General Manager. Today’s Pharma leaders need to master more than just sales. They must combine strategic thinking, leadership, and operational skills to run […]
Navigating Brand Challenges through Ground Zero Experience
When I am lost at sea… You are my True North! A brand or a portfolio may come across a series of months or years when it seems lost in the sea of competition and market. While you and your teams are managing the routine deliverables for a brand. Approval for the next few months […]
Anxious moments go tick, tick, tick ….
The emotions and experiences we go through during those anxious moments are unparalleled. And for people who have exhibited a greater resolve to manage those moments with calm and alacrity generally end up ‘learning more’ from that episode than most of the lesser-known mortals. The 11th May 2021 print of the Times of India, Mumbai […]
A new cESG score … Are you ready to follow this?
Environmental, social, and governance (ESG) criteria are a set of standards for a company’s operations that socially conscious investors use to screen potential investments. Investors are increasingly applying these non-financial factors as part of their analysis process to identify material risks and growth opportunities. We all are aware of this original definition of the term and this […]
Lean – Simply Explained
Lean is the concept of driving manufacturing operations efficiently that evolved out of the Toyota Production System in the mid 20th century. It is based on the philosophy of defining value from the perspective of the customer, and continually improving the way in which value is delivered, by eliminating wasteful use of resources, or that […]
What does it take to make an effective leader?
There is no such thing as a strong organisation without effective leadership, yet there is an ongoing struggle for a solution to the problem of creating excellent leadership. Organisations have stumbled from one initiative to another, from one competency model to another, from one process to another; all desperately trying to find a way to […]
Are your EYES listening?
We all think of ourselves as good listeners, we believe that we pay enough respect to the speaker by seeming to listen intently to every word that has been spoken (You may as well be time-traveling!) After all haven’t we been told quite a few times that being a good listener is to be like […]
Integration of Industrial maintenance with Continuous Improvement
Modern industries have closely associated themselves with Continuous Improvement throughout the last decade and are further looking into newer areas to incorporate CI. This is aligned with every industry’s improvement model and its sole objective of increasing productivity and revenues through continuous improvement models. Industries are going through a very competitive scenario where every enterprise […]
Are you Listening
How many times have you heard this from a friend, colleague, boss, or more often from the spouse! Yes, I meant “heard “because if you had been listening there would not have been that question in the first place! When I had planned my series on Communication, Listening as a skill was not on the […]
How to sustain Continuous Improvement
We come across the term “Continuous Improvement” numerous times these days, and there are lots of interpretations of the concept of CI. Most of these interpretations are missing the point somewhere down the line and focusing upon the execution of a bunch of improvement projects. It does provide us with a good, rewarding starting point. […]
Perseverance: An important leadership skill
Once, there was an older man, who was barely able to make ends meet. He was living off of $99 social security checks. At 65 years of age, he decides things had to change. His friends drooled over his chicken recipe. He decided that this was his best shot at making a change. He left […]
Application of Lean Six Sigma in Supply chain
Every business is unique in terms of needs for smooth and scalable supply chain management practices. With multiple moving parts that need to align perfectly in supply chain management, it becomes a very delicate and pertinent process. At times, an unassuming minor adjustment can have very constructive cost and time-saving implications throughout the end-to-end cycle for […]
Leadership sets the tone for Company Culture
Company culture is a complex phenomenon typically comprising of 3 components, represented by an iceberg: Behaviours, systems, policies and processes surrounding the way things are done in an organisation Values and goals are typically set by the leadership team Underlying assumptions that guide behaviour Leaders play a critical role in driving organizational change, their behaviour […]
The top skill needed to excel in your career … even in the new normal!
In a 2018 survey by the National association of colleges & Employers (NACE), Verbal communication skills ranked first among a job candidate’s “must have” skills & qualities. It’s not surprising that this hasn’t changed even today in the “New normal” that everyone loves to quote. If you were to check the top 3 skills needed […]
Feedbacks – The INTENT and IMPACT
Feedbacks have a multitude of emotions around it when given, asked, received, and even heard. We all have been in this ‘feedback journey’ in any or many stages of the mentioned earlier. The way we handle it, address it, and emerge from it is key to the success of its impact on us. Here are […]
Resilience – For Leaders and Organizations
Resilience—for both individuals and organizations—will be an essential attribute as we move through this crisis and into the future. As I write, towards the end of 2020, we have already witnessed a year of a ‘never-before’ pandemic in recent decades. We are well down the path toward a new normal—learning which business practices will continue […]
To be or not to be – Coached!
We have often come across successful people being guided and managed by Coaches. The commonest ones appear in the form of Coaches for Sportspersons, Coaches for Academic excellence, Coaches for Musicians, Coaches for Professional pursuit and possibly a few more. Coaches are contacted or sought after primarily under 2 broad scenarios: One, when a Leader […]
Personal Strategies to translate into Leadership Growths
Reputation and personal branding play a crucial role in one’s leadership journey. During the early stages of growth, the company and its products’ image is the end product as customers don’t associate much with people, they associate with companies. The below strategies will help you in some ways where you can channelise your personal growth […]